Digital Marketing That Works for Local Businesses

I'm a digital marketer with a simple mission: helping local businesses in Spartanburg, Greenville, and surrounding areas grow through smart, affordable marketing solutions.

After years in the digital marketing world, I decided to launch my own agency to work directly with the businesses that make our community what it is, home services companies, local retailers, and the hardworking entrepreneurs who keep our neighborhoods running.
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Our Values

What I do

I specialize in the essentials that drive real results. Building websites that convert, optimizing for search engines so you get found, and creating content that connects with your customers.

What excites me most? Leveraging AI and emerging technology to deliver enterprise-level marketing at prices that make sense for local businesses. I'm a tech enthusiast at heart, and I love using the latest tools to give small businesses the competitive edge they deserve.

My specialties include

Local SEO

Show up when customers search "(your service) near me." I'll get you ranking in the Google Map Pack results so Spartanburg homeowners call you instead of your competitors.

Web Design & Development

Turn website visitors into paying customers. I'll build you a fast, professional site that looks great on mobile and makes it easy for customers to call or book services.

Email Marketing

Stay top-of-mind and get repeat business. I'll send emails that remind past customers it's time for maintenance, bringing them back for seasonal tune-ups and referrals.

Funnel Optimization

Stop losing leads before they call. I'll find where customers are dropping off on your site and fix it so more visitors pick up the phone and become paying jobs.

Analytics & Performance Tracking

Know exactly what's working and what's wasting money. See how many calls you're getting from Google, which keywords drive leads, and your actual marketing ROI every month.

Content Marketing

Rank for more searches and establish authority. I'll create blog posts that answer customer questions, rank on Google, and position you as the trusted local expert customers want to hire.

Who we serve

Our expertise lies in serving local home service businesses in Upstate South Carolina. Whether you’re an HVAC company looking to boost seasonal leads, a roofing contractor aiming to increase visibility, or a cleaning service seeking consistent customer acquisition, Upstate Edge Marketing understands your market and speaks your language.

Why Work With Me

I'm not interested in cookie-cutter packages or one-size-fits-all solutions. Every business has its own story and challenges, and I take the time to understand yours.

Andre Merritt Jr

Founder & Lead Strategist

I'm a digital marketer who's passionate about leveraging technology to help local businesses thrive. Growing up in South Carolina and attending college at USC-Upstate, I founded this agency to bring enterprise-level solutions to home services companies at prices that actually make sense. When I'm not building websites or optimizing campaigns, you'll find me geeking out over the latest tech innovations.

Gio Machado

Co-Founder

I'm a digital strategist that turns ideas into full digital marketing campaigns.

Our Mission & Values

Our mission is simple: to empower local home service businesses to grow through honest, innovative, and effective digital marketing solutions.

Check out our blog
HVAC Marketing

Frequently Asked Questions About Digital Marketing for Contractors: Expert Answers for Home Services Businesses in Upstate SC

This comprehensive FAQ guide explains how home services contractors in Upstate SC can use digital marketing to attract more local customers, convert website visitors into booked jobs, and build repea

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HVAC Marketing

Greenville Web Design Experts — How Custom Sites Fuel Local Business Growth

Learn why custom web design matters for Greenville businesses and how professional development, mobile optimization, and smart UX drive real conversions.

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How Email Marketing Has Changed in the Last 6 Months

Email marketing has evolved dramatically. Learn how AI, advanced automation, and mobile-first strategies are helping HVAC, plumbing, and electrical companies turn subscribers into steady revenue

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Plumbing Marketing

Seasonal Marketing for SC Contractors: End Feast or Famine

Tired of the slow season? This guide shows HVAC, plumbing, and roofing contractors in SC how to use seasonal marketing to keep jobs booked year-round.

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Roofing Marketing

The Power of Google Reviews: How to Get More 5-Star Ratings for Your Home Services Business

The power of a good review has always been important, but in this piece, we walk you through how to get good reviews that will help you show up in your local map pack.

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HVAC Marketing

Top 7 Local SEO Tips Every Home Service Business Should Use in 2025

Stay up to date with your SEO efforts! Check out our list of 7 local SEO tips that proven to increase search rankings.

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Ready to grow your company? Get in touch today!