
Meet the person behind the agency
Expert in email marketing, local SEO, and web design. Committed to delivering cutting-edge solutions and exceptional support.
.jpg)
Andre Merritt Jr
Founder



My mission
At Upstate Edge Marketing. I want to use marketing to help home services companies build trust and authority. Too many great businesses, skilled contractors who do excellent work, struggle because their marketing is either nonexistent or handled by agencies that don't understand their industry. My mission is to level the playing field, giving businesses top tier marketing, without costing an arm and a leg. I give home services companies the same marketing advantages the big players have, professional websites, dominant local search presence, and email systems that drive repeat business. My goal is that home services can focus on delivering great service and I'll make sure customers can find you and remember you.
3
+
YEARS
$150K
+
Revenue Generated
500
K+
Emails Sent
Upstate Edge Marketing Orgin
2021
The beginning
Upstate Edge Marketing started as Fairfield Web Design in early 2021—just me building websites for friends and family. By the end of that year, I landed my first real client and started to see how rapidly the industry was changing. Web design was evolving, and digital marketing was becoming essential for local businesses. That's when I realized this could be something bigger.
2023
The AI renassaince
ChatGPT changed everything in 2023. AI didn't just create buzz, it fundamentally shifted how marketing works. Personalization became possible at a scale nobody had seen before. New tools emerged. Strategies evolved overnight. I saw where this was heading and knew local businesses needed to adapt fast. That's when I expanded into local SEO, understanding that AI-powered search was going to rewrite the rules for how customers find businesses. The intersection of AI tools and local SEO platforms became my focus, it so far, and it's proven to be the right bet.
2025
Broadening horizons
Email marketing has always delivered incredible ROI, but AI took it to another level. What used to be generic blast campaigns can now be hyper-personalized at an individual level. We can send the right message to the right person at exactly the right time, something that was impossible just a few years ago. For home services companies, this is game-changing. Automated email campaigns keep you top-of-mind with existing customers, cross-sell services they don't know you offer, and bring back clients who haven't used you in months. It's our flagship offering because it works—consistently and profitably.



Frequently asked questions
What happens after I reach out?
How quickly can we get started?
What if I'm not sure which service I need?
Do you require long-term contracts?
Are you taking on new clients right now?
Subscribe to our newsletter
Subscribe for Weekly Marketing Tips. I share what's working in email, local SEO, and lead generation for home services companies. What's your biggest marketing challenge right now? Drop it below! (Optional)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The result speak for themselves,
so do our customers
As a small business owner, I needed a way to remind our customers about recommended cleaning schedules and referral incentives. Upstate edge made that simple and easy.

Dulinagi Axe Services
Boston Cleaning Service




.png)
Claim Your Free Audit
Get Your Free Local SEO Analysis
*By submitting your email, you agree to receive marketing and promotional emails from Upstate Edge Marketing. You can unsubscribe at any time.







