How Hyper-Local SEO Landed a Lucrative Government Contract
Project results
Increase in Organic Traffic
More Visitors Per Month
Project overview
A Boston-based cleaning company needed to generate more leads from surrounding suburbs. Their existing website wasn't attracting traffic from outside the city center, leaving a huge amount of potential business on the table. By implementing a hyper-local SEO strategy focused on creating specific service and location pages, we not only increased their visibility in a key suburb but also secured them a high-value, recurring government cleaning contract. This case study breaks down how we did it.
The Challenge: Breaking Out of the Boston Area
The client is a top-notch cleaning company. Their problem wasn't the quality of their work; it was a lack of visibility. They were ranking for some "Boston cleaning services" keywords but were invisible to potential customers in the wealthy suburbs just outside the city. They were missing out on residential and, more importantly, commercial opportunities right in their backyard.
They needed a marketing approach that would put them directly in front of people searching for their services in specific towns. Their goal was simple: get the phone to ring with calls from new service areas.
The Solution: Dominating a Suburb with Local SEO
You don't need a million-dollar marketing budget to get results. You just need a smart plan. Our strategy was direct and targeted, focusing on one high-value suburb to prove the concept.
Here’s the breakdown of our approach:
- Hyper-Local Keyword Research: We didn't just target "cleaning services." We dug deeper. We identified the exact phrases people in that specific suburb were typing into Google, like "office cleaning [Suburb Name]" and "commercial cleaning services near me." This gave us a clear roadmap.
- Creating Location-Service Pages: This was the core of the strategy. A generic "Services" page wasn't going to cut it. We built out a new, highly-optimized page on their website dedicated to one thing: their cleaning services in that specific suburb. The content on this page was written to answer the searcher's exact need, establishing the company as the local expert for that area.
- On-Page SEO Optimization: We made sure the new page was perfectly optimized. This included placing target keywords like "local SEO for cleaning companies" and "[Suburb Name] cleaning" in the page title, headings, and body content. We also included details about their work in the area to build local trust and relevance. Google saw this page and immediately understood its purpose: to connect a local service provider with local customers.
The Results: A Game-Changing Government Contract
Within weeks of the new location page going live, it started ranking on the second page of Google for its target keywords. This demonstrated that our strategy was yielding results.
A local government entity in our target suburb was searching for a reliable company to handle bi-monthly cleaning for their facilities and our client’s new, hyper-local page appeared at the top of their search results. Because the page spoke directly to their location and needs, the government official felt confident they were contacting a credible, local-focused provider.
The outcome
The client was contacted and successfully secured a long-term, recurring government cleaning contract.
This single contract not only provided a massive boost in stable, predictable revenue but also proved the effectiveness of a targeted local SEO strategy.
"We knew there were opportunities in the towns around us, but we had no idea how to reach them" - Eliana Machado, Dulinagi Axe Services Co.
Conclusion: Local SEO Delivers Real-World ROI
This project shows that a smart, focused SEO strategy is one of the most powerful tools a service business can have. You don't need to be a marketing genius to understand this: if people can't find you online, you don't exist.
By moving beyond generic keywords and focusing on specific, high-intent local searches, we put our client in the right place at the right time. The result wasn't just "more traffic"—it was a tangible, high-value contract that will pay dividends for years. This is what effective local SEO for cleaning companies looks like. It’s not about vanity metrics; it’s about generating leads that grow your bottom line.
